Top 12 Free Real Estate CRM Tools (Features, Pricing)
Udn Webber
Editorial Coordinator
When it comes to real estate, time is indeed money.
And any real estate professional knows that there’s nothing worse than investing tons of hours into a specific deal that ends up falling through the cracks.
That one really hit home , huh?
To avoid reliving those situations, real estate agents rely on the top CRM systems for real estate to store customer data, identify customer preferences, streamline communication, and more.
But just like properties, there are tons of free real estate CRM tools out there!
To help you find the best real estate CRM solution, we’ll cover what CRM is in real estate and highlight 12 fantastic free real estate CRM tools , along with their key features, pricing, and customer ratings.
Let’s bring it home!
What Is CRM in Real Estate?
CRM (customer relationship management) is all about forming and maintaining strong customer relationships.
Why is CRM important in real estate?
A real estate agent needs to build solid relationships with customers to secure deals. And it takes a lot of time and money to build those kinds of relationships in the real estate business.
But that’s where client relationship management software moves in.
CRM software can help real estate agents automate sales processes , focus on optimal deals, and speed up response times. This way, you can sell more properties without selling yourself short. 😉
Here are some of the features found in real estate CRM software:
When going through real estate CRM reviews, you should look out for these features to zero in on the right tool for your needs.
Having the best CRM for real estate agents will help your real estate company nurture customer relationships, automate tasks, and drive sales home.
Not sure how task automation works? Here’s a guide on how to automate tasks in 2021 .
12 Best Free Real Estate CRM Software
Here are the top 12 best real estate CRM software on the market. Once you’ve explored every tool, you’ll easily identify your dream real estate CRM software!
1. UDN Task Manager
UDN Task Manager is one of the highest-rated project management and free real estate CRM tools used by super-productive teams in small and large companies.
And since the real estate industry is a deal-driven one, we’ve got an irresistible offer for you.
Alright, let’s hear it.
UDN Task Manager is a CRM solution that handles repetitive processes for you, so you can focus on hitting home runs.
With a real estate project management software like UDN Task Manager , you can build the perfect customer database with Relationships , and you get a beautiful Form view to help you generate leads and promote listings.
Want more information on using UDN Task Manager as a CRM?
Learn how to create your own CRM in UDN Task Manager .
And we’ll even sweeten the deal with these fantastic benefits:
Take a look at UDN Task Manager ’s public roadmap to see our latest developments. 🏘
And don’t forget to go for a viewing of all the exciting features that this free real estate CRM software has in store for you.
UDN Task Manager offers numerous pricing plans to meet your needs, including:
Not sold yet? Here’s a guide on how to use UDN Task Manager for real estate agencies .
2. LionDesk
LionDesk is a real estate CRM tool with scheduled emails and texts. The app also has lead generation features and integrated video emails and video texting.
This way, you can lock down deals while in lockdown. 😉
LionDesk’s pricing plans start at $25/month.
3. Zoho
Zoho CRM is an all-in-one CRM platform that gives you real-time notifications when customers interact with your business. Additionally, you can keep track of your sales KPIs (key performance indicators) with real-time reports.
You can also use this free CRM to find the best time and channel to reach your customers. This way, you’re more likely to make a sale.
Zoho CRM is a free real estate tool for up to three users. The paid plans start at $20/user per month.
4. Contactually
Contactually is a real estate CRM tool that can help agents construct follow-up messages, qualify leads, and prioritize relationships. This way, you won’t end up showing homes to clients who aren’t likely to make a purchase.
Contactually’s pricing plans start at $69/month.
5. Wise Agent
Wise Agent is a real estate CRM software that lets you generate commission reports and create task lists with time estimates and priorities.
But would you be making a wise choice by choosing this real estate CRM tool ?
Let’s find out…
Pricing plans for this real estate CRM tool start at $29/month.
6. Follow Up Boss
Follow Up Boss is a real estate CRM software with built-in functionality to track crucial metrics like conversation rates , total deal value, and the total commission value.
The app also has a note-taking feature, and you can assign conversions to teammates. This way, you can really become a follow-up boss! 😎
Pricing plans start at $69/user per month.
7. Top Producer
Top Producer is a CRM system that lets you build dynamic client workflows.
If a deal falls through or a meeting is missed, the automation feature will update the task automatically. The app also integrates with Gmail, iCloud, Outlook, and other software.
But will this tool help you produce top-performing agents?
Let’s see…
Top Producer’s pricing plan starts at $45/user per month.
8. Freshworks
Freshworks is a CRM software that lets agents collaborate on Slack and Zoom to close deals faster, and you can predict average deal size by using the forecasting feature.
Let’s see if this app can help your agents weather any real estate storm.
Freshworks’ pricing plans start at $35/user per month.
9. Ixact Contact
Ixact Contact is a CRM software with detailed contact profiles to help you keep track of customer birthdays and move-in anniversaries. 💝
The tool also lets you set commission goals and map out steps to get there. This way, teams can track progress and stay determined.
Ixact Contact’s pricing plans start at $39/month.
10. HubSpot
HubSpot is one of the top CRM for real estate that makes customer communication a breeze. With the click-to-call functionality, you can connect with clients with a click of a button.
You can also connect this free CRM to HubSpot marketing, sales, customer support, and content management tools to create a productivity hub spot for your agents.
HubSpot offers a free plan, and if you want to opt for a paid plan, they start at $50/month.
11. Salesforce
Sometimes real estate agents can get super territorial, and it can lead to conflict in teams.
Fortunately, Salesforce is a real estate CRM software with a cool territory management feature. It can help you avoid team conflict by assigning agents to specific opportunities.
Salesforce’s pricing plans start at $25/user per month.
12. Pipedrive
Pipedrive is a real estate investing software with native Android and iOS apps that you can use without an internet connection. This way, you can still keep track of your deals while on a drive. 🚘
Pipedrive’s pricing plans start at $15/user per month.
Last but Not Leased 😉
CRM software can help your real estate agency make informed decisions, stay in touch with high-value customers, and automate repetitive tasks.
But just like any house hunter, you can’t just settle for any ol’ real estate software.
And while we did mention some decent real estate CRM tools, none of them are as comprehensive as UDN Task Manager .
Why settle for “decent” when you can have the best commercial real estate CRM?
With UDN Task Manager , your agents can set and track their progress towards their sales goals , link listing Docs to existing deals for quick reference, and do so much more.
Seal the deal with UDN Task Manager for free today to experience a free CRM tool that’ll make your agents feel truly at home . 🏠
