Email Marketing Task Management: Tips and Practices
Managing the tasks can be overwhelming as many little bits and pieces need to come together for a successful outcome. But, if done right, you and your team can complete many great projects together.
Overall, task management deals with the maintenance of the workload, task separation, and scheduling. From to-do lists to vision-oriented goals, projects can be divided to suit everyone in the team.
Being able to manage the tasks is essential as the end success depends on how effectively each part of the project was completed. Even the most minor bits, when failed, can cause some issues and destroy the progress you already had.
When managing tasks in email marketing, a lot of effective planning is necessary. Since you have a direct communication channel – messages, promotions, tips, or any other information can be delivered to your customers and subscribers in no time. Still, to ensure that these emails are effective, some email campaign creation and task management processes should be followed.
Stick around as we are about to present you with some email marketing campaign planning tips, task management practices, tools to use, and an example of a case study and effective task management coming directly from an email marketing tool, Sender !
Email Marketing Campaign Planning
Email marketing campaigns are an excellent way to increase your income while using direct communication with your customers and subscribers. If you have already used campaigns to approach your target audience, you should determine whether the current strategies work well.
You can use the following questions to check them out:
If one or more of these questions were answered as NO, you need to look into better task management and campaign optimization.
Task Management for Email Marketing Campaigns
Firstly, if you have a team, you should be discussing who will be undertaking the individual tasks and completing them. It is good to have regular meetings to talk about the progress and see if anyone needs help. Besides, constant monitoring of the tasks helps to prevent issues and failures. Below, we will guide you through a step-by-step process that you should follow to manage your campaigns successfully.
Task Management Practises
Whether it’s an email campaign, building a website with a website builder , or any other project you have to work on, effective task management will be part of your success journey. However, team management is an integral part of the process as, without it, no goals could be achieved or projects completed.
Let’s look into team management tips that will help you to accomplish your tasks better:
Besides allocating the tasks to different team members, you should also divide them into a few categories, which will help you and your team to understand how important the task is:
Other than that, you might want to track the status of the completion of the tasks. You could use the following wording:
Tools for an Effective Task Management
In order to manage the tasks successfully, some of the widely used business models and frameworks can come in handy as they will help you spot your weaknesses and plan the tasks accordingly.
SMART objectives are the concept that is commonly used by managers and teams around the world to set individual objectives and help to maintain the tasks more effectively.
SMART is an acronym that stands for:
SMART objectives help the team stay focused, clarify each individual’s goals, and create a sense of rush that allows everyone to meet the specified deadline.
Eisenhower Matrix , also called Urgent-Important Matrix, enables you to prioritize the tasks while sorting them into the urgent, less urgent, important, and less important.
When scheduling the tasks based on their importance and using this matrix, you should consider the following work strategies:
With the Eisenhower Matrix, you can clearly establish the priorities and complete the tasks that require urgent action. In that case, your priorities will always be settled and sorted in no time.
Gantt Chart is a type of bar chart that showcases the project schedule and the dependency relationships between the current schedule status and the activities.
The chart is divided into tasks to be performed and time intervals. The vertical axis shows the goals and tasks, while the horizontal axis shows the timing. Besides, Gantt Chart illustrates the project’s beginning and end dates, summary, and terminal elements. The chart shows the current status of the schedule using percent-complete shadings, but sometimes can also be equated with bar charts.
Most of the time, Gantt Chart is created with an early start time approach where duties scheduled must start immediately, so this allows to maximize the float time available for all the tasks to be completed. In addition, it is highly effective when the project has a lot of detail, so it could all be stated within the chart and followed up when the right time comes.
The 36 Best Gantt Chart Software for Project Management in 2022
Case Study: Sender.net
Sender is an email marketing tool helping brands to stand out in their marketing game. The platform provides many features to reach maximum success in their email marketing. However, besides providing services for others, Sender also creates marketing campaigns to inform their subscribers and customers about the new tools available, promotions, and updates.
Sender uses UDN Task Manager software for the management of the duties. It helps the company to keep the priorities in focus, set milestones, and plan the projects. Besides, Sender organizes the workflows for each team member by assigning tasks, linking projects, and customizing statuses to see the progress. Sender also uses Gantt Charts to track and trace the tasks and development while ensuring the team is on the same page and is fully aware of individual duties and responsibilities. Lastly, to effectively delegate the tasks, SMART objectives are also being used for each member to clearly understand the project’s brief and have a clear deadline.
Other than that, Sender effectively plans the campaign management too. The company separates three main areas for consideration: Email Campaign Setup, Email Campaign Performance, A/B Testing. Then, each area has specific tasks assigned, which later on are handled by individual members.
Below you can find tasks Sender completes for each of the areas mentioned:
Email Campaign Setup:
Email Campaign Performance:
A/B Testing:
Summary: Task Management
Task management is important in every organization as it helps to achieve the goals set. However, just simply handling the tasks is not enough to reach the results. Effective task management involves excellent team management too. Every member has to be aware of individual responsibilities and have the right attitude and skillset to complete them.
Whether you are creating a campaign or arranging any other email marketing duties, you might want to use some of the mentioned tools to manage the tasks better: SMART Objectives, Eisenhower Matrix and Gantt Chart are only a few models you can use for more effective separation of duties.
On the other hand, you know your team best and can adapt the methods which will work for them to ensure maximum success in your projects.
@Skirmantas01
Post By: Skirmantas Venckus
CMO and Growth Hacker at Sender.net
